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I remember the first time I traveled with Mr Iain Welch, a man who really, really dislikes flying. Iain, a great bear of a man, chooses to deal with his fear by plonking himself down in his humorously mismatched plane seat, opening a book and reading with a pathological intensity until the plane opens it's doors on the other side.
Oh and my favourite part of this? The slightly cocked eyebrow he raises at every bump of turbulence that says "don't you dare screw me around, pal".